Refining our message 

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During a recent meeting I spent almost 90 minutes outlining the vision for a project to a team member. Initially I was frustrated by the amount of time it took my audience to "buy in" to the concepts and strategy I presented. Only later did I realize it was equally my own failing in not preparing my message properly to be easily understood. As I look over the messaging and vision surrounding The Idea Pump I realize it too needs clarity and conviction to the core message. What is The Idea Pump? What do we stand for? What do we believe in? How do we help others? This may sound like fluffy headed thinking for a business but I believe the business represents the people in it as much as the people represent the business.

Over the coming days you will see the story and vision of The Idea Pump refined here. Less marketing speak and more clear belief. An approach to doing what is right for as many people as possible. A restatement of what The Idea Pump stands for: helping people do the right things at the right time in the right way.

Watch this space...